Chevrolet also made quality performance accessible to the public. Its early four- and six-cylinder engines were known for durability and strong performance, but it was the 1955 introduction of Chevrolet’s small-block V-8 that began a new era in attainable high-performance. The engine would power millions of cars and trucks in next 50 years, with its legacy passed on to a new generation of small-block V-8s used in today’s trucks and SUVs, as well as performance cars including the Camaro SS and Corvette. 

 

In 1918, Chevrolet introduced its first pick-up model – the 490 series. It had a 4 cylinder engine that produces a maximum speed of 30 miles/hour. In 1955, the special-edition Chevrolet Cameo Carrier introduced smooth rear fenders for the first time to a mainstream pickup. The styling gave the truck a flowing, upscale appearance that differed greatly from the traditional “step side” design of other contemporary trucks. Within a few years, the entire industry was transformed. The smooth cargo bed sides, which became known as “fleetside” styling, were found on every truck on the market.

 

During the 1960s, Chevrolet led the pick-up segment with regard to design and technology. The Chevy trucks had a broader and longer look compared to its competitors. It was also first to have an independent front suspension that offers better ride and handling quality. Chevrolet design innovations helped drive change and create new markets in the industry. The Suburban was introduced in 1935 and continues as the longest-running automotive nameplate in industry history. Its concept of delivering greater passenger and cargo capacity has remained true for 76 years.

Today, Chevrolet introduces the all-new Chevrolet Colorado to the world. It is a midsize truck that is built not only by world class experts with premium parts and materials but nearly a century of truck heritage. Through decades of evolution, Chevrolet provides the market with the best pick-up truck it has to offer yet. The Colorado boasts of being equipped with the new Duramax 2.5 and 2.8L engines that are designed to provide optimum power and torque for the hauling and off-road requirements. It has comfort and convenient features that makes rides on rough terrains more enjoyable. The Colorado is equipped with grade A safety features that allows the driver and passengers to have a worry free ride.

 

The Duramax engine is made in the new state-of-the-art $200,000,000 engine power plant in Rayong Thailand. The engine plant has the latest equipment and technologies including fully-automated, computer-guided sequence for gauges, and employs lasers for high level precision. All these are linked to mainframe computers for consistent high quality. It is capable of producing approximately 120,000 engines per year.

The Chevrolet Colorado is set to be available in all Chevrolet dealers nationwide by quarter three of 2012. To know more about the Colorado, visit www.chevrolet.com.ph or like the Chevrolet Philippines facebook page.

 

 

Founded in Detroit in 1911, Chevrolet is celebrating its centennial as a global automotive brand. Last year, about 4.25 million Chevrolets were sold in more than 120 countries or one every 6.6 seconds. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The full range of Chevrolet vehicles such as the large SUV Chevrolet Suburban that’s worthy of its title as the longest running nameplate in the automotive history, the thinking-man’s subcompact Chevrolet Aveo, the Philippine Car Of The Year for 2010-2011, Chevrolet Cruze compact sedan; the iconic and ultimate American muscle car, Chevrolet Camaro; the mini-passenger car with a massive attitude, the Chevrolet Spark and the ultimate luxury crossover, the Chevrolet Traverse, reiterates its global strengths and highlights its many facets, capabilities and extensive reach as well as the newly launched, 7-seater multi-purpose vehicle, Chevrolet Orlando.