The Legaspi family seems at odds on the road. There is a storm coming, the roads are bumpier than usual, and there is a horrible traffic jam that threatens to ruin their family trip.
However, nothing seems to dampen their spirits.
In the roughest terrains and the thundering threat of storms, Zoren, Carmina, Mavy and Cassy know their journey is still worth the ride. When you are with family, there is nothing to fear.
This is the wisdom behind the latest Chevrolet ad featuring one of the country’s most trusted and beloved families. The Legaspis prove that the most beautiful memories on the road are best shared with those who matter most, in a ride that keeps you safe and close.
The Legaspi Family and The New 2017 Chevrolet Trailblazer
In February 2016, Chevrolet Philippines introduced father and son duo, Zoren Legaspi and Maverick Legaspi, as the newest ambassadors of the bowtie brand. As it welcomes the latest model of its flagship vehicle, the brand also presents the addition of Carmina Villaroel-Legaspi and Cassandra Legaspi as its ambassadors.
Zoren, Carmina, Mavy and Cassy Legaspi are the new faces behind the New 2017 Chevrolet Trailblazer, an automotive tour de force that promises luxury, comfort and adventure for the Filipino family.
“We are excited to introduce to the market the much awaited 2017 New Trailblazer with all its best in class features that we are certain will be appreciated by the motoring public. We are all the more pleased that our brand and this new exciting 2017 Trailblazer is aptly represented by the respected and endeared Legaspi Family of Zoren, Carmina, Cassy and Mavy. We thank them for trusting Chevrolet and we know that we have provided them the comfortable space and the perfect ride that will allow them to create remarkable memories together,” says Atty. Albert Arcilla, President and Managing Director of Chevrolet Philippines.
The New 2017 Chevrolet Trailblazer is designed to complement every Filipino family’s lifestyle as it brings together superior levels of refinement, styling, comfort and technology, with class-leading performance and drivability that makes for a tough-on-the-road adventure, but also promises a smooth and enjoyable ride for the whole family.
Through The Covenant Car Company, Inc. (TCCCI), exclusive importer and distributor of Chevrolet cars in the Philippines, the vehicle is made available in the country starting this month.
Many have borne witness to the famous Legaspi family dynamics. There is always laughter. Mavy and Cassy are almost inseparable, while Zoren and Carmina hover nearby, with watchful eyes and parental pride. Theirs is a bond that never deceives, and easily wins people’s hearts. One can know, without a doubt, that it is the kind of love worth having.
As Zoren would say, “it’s almost like magic.”
Carmina shares, “I guess we are just who we are, whether on TV or in real life. What you see is what you get.”
It is true when they say you can never feign chemistry. The Legaspi family is filled to the brim with it. In shoots, there are storyboards in place but there is neither script nor dialogue to tell them to “act and be like family.” No masquerades and no pretensions. Lights, camera, yes, but there’s real action.
“You cannot teach that (sense of a happy family). You cannot internalize that. We simply like to do things together and have fun, and it shows,” Carmina adds.
Much like in their new Chevy TVC, the strong bond between them on a road trip together amplifies the importance of a reliable vehicle partner that gives families everything they need – comfort, security and safety. The New 2017 Chevrolet Trailblazer is built with a refined toughness that get through bumpy roads with ease. Its state-of-the-art interiors and infotainment system provide a relaxing and smooth-sailing ride for every member of the family. As safety and convenience remain one of Chevrolet’s priorities, the new Trailblazer also comes with a host of active and passive safety features and a remote engine start.
“We always put our customers at the center of everything that we do, and our vision to provide family-friendly cars is at the core of our operations. We share the values of every Filipino who wants to keep their family members safe and comfortable in every road trip. We want them to know that we are behind them every step of the way, much like the Legaspis will always do everything they can for each other,” says Lyn Buena, Senior Vice President and Director for Marketing of Chevrolet Philippines.
Take your family on more adventures with the New 2017 Chevrolet Trailblazer. Visit your nearest Chevrolet dealership or log on to www.chevrolet.com.ph to know more.